Accera, Inc.'s new campaign, "Lost & Found," is an on-line initiative whereby each visit to www.lostandfoundcampaign.com prompts a $1 donation by Accera to support the Alzheimer's Foundation of American (AFA).
By simply selecting an icon representing something they have lost or forgotten that day, at no cost to individuals, the selection will trigger an Accera donation to AFA. The funds generated throughout this initiative will be donated to AFA on November 17, "National Memory Screening Day," to further AFA's efforts to support individuals with Alzheimer's disease their families.
National Memory Screening Day, an annual initiative sponsored by AFA, provides free, confidential memory screenings to individuals concerned about memory loss with the objective of early detection and intervention. Qualified healthcare professionals offer the face-to-face screenings at convenient locations in communities across the nation.
"Lost & Found" submissions will be accepted on-line through November 13, 2009.
(Accera, Inc. is a privately held commercial-stage biotechnology company that developed and now markets Axona in the US. Axona is a prescription-only medical food intended for the clinical dietary management of the metabolic processes associated with mild-to-moderate Alzheimer's disease.)
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